Module 2 - Laying the Foundation
This module helps you take the first real steps in shaping your agribusiness idea. You will explore where good ideas come from, how they connect with real needs, and how to build values into your business from the start.
Through three units, Ideation, Sustainability, and Unique Value Proposition, you will generate and select ideas, consider your social and environmental impact, and craft the identity of your business with a name and strapline.
Together, these steps provide the foundation on which your future business plan will grow.
Welcome to Module 2 : Laying the Foundation
Video Resource
Using a step-by-step tool, you will move from open “blue sky thinking” to focused choices, ending with one clear idea to carry forward through the rest of the course.
Unit 3 - Ideation - Videos
Unit 3 - Ideation - Video Resources
2.3.1. The Art of Ideation
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2.3.1. The Art of Ideation
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2.3.1. The Art of Ideation
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2.3.2. Ideation Step 1 : Blue Sky Thinking
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2.3.2. Ideation Step 1 : Blue Sky Thinking
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2.3.2. Ideation Step 1 Blue Sky Thinking
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2.3.3. Ideation Tool Steps 2 to 4 Narrow, Evaluate, and Choose
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2.3.3. Ideation Tool Steps 2 to 4 Narrow, Evaluate, and Choose
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2.3.3. Ideation Tool_ Steps 2 to 4_ Narrow, Evaluate, and Choose
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In this unit, you will explore how environmental and social awareness is not a political choice, but a practical foundation for resilient agribusiness.
You will identify key risks such as water use, soil health, waste, and fair employment, while also uncovering opportunities to create value, build trust, and strengthen your reputation.
By putting sustainability at the core of your business, you not only support your community and environment, you also build long-term success.
Unit 4 - Sustainability - Videos
Unit 4 - Sustainability - Video Resources
2.4.1. Introduction to Sustainability
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2.4.1. Introduction to Sustainability
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2.4.1. Introduction to Sustainability
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2.4.2. Environmental and Social Challenges and Problems
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2.4.2. Environmental and Social Challenges and Problems
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2.4.2. Environmental and Social Challenges and Problems
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2.4.3. Turning Challenges into Opportunities : A Guide for Sustainable Business Growth
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2.4.3. Turning Challenges into Opportunities : A Guide for Sustainable Business Growth
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2.4.3. Turning Challenges into Opportunities_ A Guide for Sustainable Business Growth
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You will begin by writing your Unique Value Proposition, a clear statement of what your business offers, who it is for, and why it matters.
From this, you will create a name that reflects your purpose and values, and a strapline that captures your promise in a simple, memorable phrase.
These elements bring your business to life, helping customers recognise, trust, and remember you. Together, they form the voice of your business and the foundation for how you present yourself to the world.
Unit 5 - Unique Value Proposition - Videos
Unit 5 - Unique Value Proposition - Video Resources
2.5.1. Crafting Your Business Identity
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2.5.1. Crafting Your Business Identity
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2.5.1. Crafting Your Business Identity
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2.5.2. Crafting Your Business Identity A Step by Step Guide
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2.5.2. Crafting Your Business Identity A Step by Step Guide
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2.5.2. Crafting Your Business Identity_ A Step-by-Step Guide
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Module 2 - Laying the Foundation - Course Resources
Ideation Tool (Unit 3)
Completed Example & blank template
Ideation Tool (Unit 3)
Writeable pdf
Environmental & Social Sustainability Tool (Unit 4)
Completed Example & blank template
Environmental & Social Sustainability Tool (Unit 4)
Writeable pdf
Unique Value Proposition Tool (Unit 5)
Completed Example & blank template
Unique Value Proposition Tool (Unit 5)
Writeable pdf