Module 3 - Understanding the Market
This module helps you build a clear picture of the market for your agribusiness. You will learn how to research your market, estimate its size, and understand the customers you want to serve. You will then create detailed customer profiles, group them into clear segments, and study your competitors to see where your business can stand out.
Through these five units, Market Research, Total Addressable Market, Customer Profile, Customer Segmentation, and Competitor Analysis, you will gain the insight needed to design a business that meets real customer needs and can succeed in a competitive market.
Welcome to Module 3 - Understanding the Market
Video Resource
Using a simple step-by-step tool, you will practise how to design and carry out research. The result will be real knowledge that helps you make better choices about what to produce, how to price it, and where to sell.
Unit 6 - Market Research - Videos
Unit 6 - Market Research - Video Resources
3.6.1. Introduction to Market Research
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3.6.1. Introduction to Market Research
Transcript
3.6.1. Introduction to Market Research
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3.6.2. Market Research Tool Walkthrough
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3.6.2. Market Research Tool Walkthrough
Transcript
3.6.2. Market Research Tool Walkthrough
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In this unit, you will learn how to describe your target market, estimate the number of potential customers, and calculate how much they might spend.Using a clear step-by-step tool, you will practise how to work out the size of your market.
This total figure will then be used to calculate your actual potential market, giving you a realistic view of the opportunity for your business and whether your idea has enough room to grow.
Unit 7 - Total Addressable Market - Videos
Unit 7 - Total Addressable Market - Video Resources
3.7.1. Understanding Your Total Addressable Market
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3.7.1. Understanding Your Total Addressable Market
Transcript
3.7.1. Understanding Your Total Addressable Market
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3.7.2. Calculating Your Total Addressable Market
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3.7.2. Calculating Your Total Addressable Market
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3.7.2. Calculating Your Total Addressable Market
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Using a simple step-by-step tool, you will create clear profiles that represent your most important customer types. These profiles will guide how you design your product or service and how you connect with customers in the real market.
Unit 8 - Customer Profile - Videos
Unit 8 - Customer Profile - Video Resources
3.8.1. Introducing Customer Profiling
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3.8.1. Introducing Customer Profiling
Transcript
3.8.1. Introducing Customer Profiling
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3.8.2. Customer Profile Tool & How to Use It
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3.8.2. Customer Profile Tool & How to Use It
Transcript
3.8.2. Customer Profile Tool & How to Use It
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Using a clear step-by-step tool, you will practise how to define and describe customer segments. This will help you decide which groups to prioritise and how best to adapt your product, service, and marketing to meet their needs.
Unit 9 - Customer Segmentation - Videos
Unit 9 - Customer Segmentation - Video Resources
3.9.1. Introduction to Customer Segmentation
Audio File
3.9.1. Introduction to Customer Segmentation
Transcript
3.9.1. Introduction to Customer Segmentation
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3.9.2. Customer Segmentation Tool & how to use it
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3.9.2. Customer Segmentation Tool & how to use it
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3.9.2. Customer Segmentation Tool & how to use it
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In this unit, you will learn how to identify your main competitors and compare their strengths, weaknesses, pricing, and strategies. Using a simple step-by-step tool, you will examine at least three or four competitors in your market.
This will help you see where your business can improve, how you can stand out, and what advantage you can offer to your customers.
Unit 10 - Competitor Analysis - Videos
Unit 10 - Competitor Analysis - Video Resources
3.10.1. Introduction to Competitor Analysis
Audio File
3.10.1. Introduction to Competitor Analysis
Transcript
3.10.1. Introduction to Competitor Analysis
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3.10.2. Walking through the Competitor Analysis Tool
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3.10.2. Walking through the Competitor Analysis Tool
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3.10.2. Walking through the Competitor Analysis Tool
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Module 3 - Understanding the Market - Course Resources
Market Research Tool (Unit 6)
Completed Example & blank template
Market Research Tool (Unit 6)
Writeable pdf
Total Addressable Market Tool (Unit 7)
Completed Example & blank template
Total Addressable Market Tool (Unit 7)
Writeable pdf
Customer Profile Tool (Unit 8)
Completed Example and blank template
Customer Profile Tool (Unit 8)
Writeable pdf
Customer Segmentation Tool (Unit 9)
Completed Example & blank template
Customer Segmentation Tool (Unit 9)
Writeable pdf
Competitor Analysis Tool (Unit 10)
Completed Example & blank template
Competitor Analysis Tool (Unit 10)
Writeable pdf