Module 4 - Building the Business Model

In this module, you will move from ideas to structure, creating a practical model for your agribusiness. Step by step, you will explore how to reach customers through the right channels, build strong partnerships, secure the resources you need, and position your business in the market. 

You will also learn how to design a simple marketing plan and organise your daily operations. By the end, you will have the core building blocks of a sustainable business model, ready to support growth.

In this video, we introduce Module 4: Building the Business Model. You will learn how to bring your ideas into structure by developing the building blocks of your Sustainable Business Model Canvas. We explore customer channels, partners, resources, positioning, marketing, and operations. By the end of this module, you will have shaped a practical blueprint that turns your agribusiness idea into a working model. https://youtu.be/I0D0599RVf8

4.0.0. Crafting Your Agribusiness Blueprint

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4.0.0. Crafting Your Agribusiness Blueprint

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4.0.0. Crafting Your Agribusiness Blueprint

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Unit 11 - Customer Channels
Customer Channels are how your business connects with customers, builds trust, and makes sales. In this unit, you will explore different ways to reach people, from markets and retail shops to social media and delivery services.

Using a simple step-by-step tool, you will compare the costs, benefits, and risks of each option. The result will be a clear set of channels that are practical for your agribusiness and effective in reaching your customers.

4.11.1. Introducing Customer Channels

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4.11.1. Introducing Customer Channels

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4.11.1. Introducing Customer Channels

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4.11.2. Using the Customer Channels Tool

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4.11.2. Using the Customer Channels Tool

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4.11.2. Using the Customer Channels Tool

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Unit 12 - Key Partners
Key Partners are the people and organisations that help your agribusiness operate and grow. In this unit, you will learn how to identify the suppliers, transporters, banks, regulators, and team members who are most important to your success.

Using a clear step-by-step tool, you will practise how to map out your partners, assess their importance, and prioritise who to work with first. This will give you a strong foundation of support to build your business on.

4.12.1. Introduction to Key Partners

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4.12.1. Introduction to Key Partners

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4.12.1. Introduction to Key Partners

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4.12.2. Key Partners Tool Walkthrough

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4.12.2. Key Partners Tool Walkthrough

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4.12.2. Key Partners Tool Walkthrough

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Unit 13 - Key Resources
Every business depends on certain key resources to operate and grow. In this unit, you will identify the essential assets your business needs,  such as people, equipment, materials, knowledge, and technology. 

Understanding your key resources helps you plan effectively, manage costs, and ensure your business can deliver real value to customers.

4.13.1. Making Sense of Key Resources

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4.13.1. Making Sense of Key Resources

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4.13.1. Making Sense of Key Resources

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4.13.2. Working with the Key Resources Tool

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4.13.2. Working with the Key Resources Tool

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4.13.2. Working with the Key Resources Tool

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Unit 14 - Positioning
Positioning is about how your business is seen in the market and in the minds of customers. In this unit, you will learn how to define what makes your business different and how to communicate that clearly. 

A strong position helps you stand out from competitors, attract the right customers, and build trust in your brand.

4.14.1. Positioning your business in the market

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4.14.1. Positioning your business in the market

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4.14.1. Positioning your business in the market

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4.14.2. Unlocking the Positioning Tool

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4.14.2. Unlocking the Positioning Tool

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4.14.2. Unlocking the Positioning Tool

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Unit 15 - Marketing
Marketing connects your business with your customers. In this unit, you will learn how to promote your products or services effectively, reach your target audience, and build lasting relationships. 

Good marketing helps people understand your value, increases sales, and strengthens your business reputation.

4.15.1. Marketing Made Simple

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4.15.1. Marketing Made Simple

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4.15.1. Marketing Made Simple

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4.15.2. Define Your Marketing Strategy

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4.15.2. Define your marketing strategy

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4.15.2. Define Your Marketing Strategy

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4.15.3. Creating your marketing plan

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4.15.3. Creating your marketing plan

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4.15.3. Creating your marketing plan

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Unit 16 - Operations
Operations are the day-to-day activities that keep your business running smoothly. In this unit, you will learn how to plan, organise, and manage your key processes, from production to delivery. 

Efficient operations help you save time and money, maintain quality, and build a reliable foundation for growth.

4.16.1. Getting Started with Operational Planning

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4.16.1. Getting started with Operational Planning

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4.16.1. Getting Started with Operational Planning

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4.16.2. Step 1_ The Big Picture

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4.16.2. Step 1 The Big Picture

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4.16.2. Step 1_ The Big Picture

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4.16.3. Step 2_ From Big Picture to Action

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4.16.3. Step 2 From Big Picture to Action

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4.16.3. Step 2_ From Big Picture to Action

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Customer Channels Tool (Unit 11)

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Customer Channels Tool (Unit 11)

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Key Partners Tool (Unit 12)

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Key Partners Tool (Unit 12)

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Key Resources Tool (Unit 13)

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Key Resources Tool (Unit 13)

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Positioning Tool (Unit 14)

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Positioning Tool (Unit 14)

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Marketing Tool (Unit 15)

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Marketing Tool (Unit 15)

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Operations Tool (Unit 16)

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Operations Tool (Unit 16)

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Next Step
Complete all the tools and then proceed to Module 5 - Financial Planning & Managment